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How to use Amazon reviews

Review are an important part of your online shopping experience, as they allow you to view feedback from other buyers who have actually used the product, rather than by simply trying to read through the marketing hype. Amazon allows customers who have bought and received that specific product to leave a rating and review about each product. They can also answer the questions of new potential buyers, with all of this feedback remaining on the product page for others to view in the future.

Where can I find Amazon reviews?

When you select a product to go through to the product page, you will see a star-rating summary directly below the product title. To view more detailed reviews, you can either click on the highlighted number rating or questions next to the star-rating or scroll down the page until you find them below the ‘Compare Items’ section.

An example taken from the top of an Amazon product page:

example of an amazon review

What’s the best way to assess reviews? 

The star-rating shows the aggregate balance of all of those who have rated the product. The number of people who have contributed to the star-review is shown to the left of the star-rating so that you can have an idea of how balanced the star-rating is. A more detailed break-down can be found below the ‘Customers questions & answers’ section at the bottom of the page. 

The question section and detailed reviews at the bottom of the page are very useful for getting a clearer idea of the item’s uses or functionalities, as well as any common problems and solutions that people commonly encounter with the product. You can also leave your own question that someone might be kind enough to answer for you. 

The ‘Customer reviews’ section at the bottom of the page also provides a more detailed breakdown of how many people voted per star-rating, as well as a few feature star-ratings as well. For instance, silicon cupcake holders may also include star-ratings for features such as ‘Easy to use,’ ‘Easy to remove’ and ‘Durability’.

It’s important to note that the questions are located above the customer reviews. 

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